{"id":518,"date":"2026-10-02T07:05:10","date_gmt":"2026-10-02T07:05:10","guid":{"rendered":"https:\/\/mrslorraine.com\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9a%a9%ec%96%b4%ea%b0%80-%ec%99%b8%ea%b3%84%ec%96%b4-%ea%b0%99%ec%95%98%eb%8d%98-%ec%82%ac%ec%9e%a5%eb%8b%98-%eb%af%b8%ec%84%b8%ec%8a%a4%eb%a1%9c%eb%a0%8c-%ec%88%98\/"},"modified":"2026-10-02T12:34:40","modified_gmt":"2026-10-02T12:34:40","slug":"marketing-terms-class-3-changes","status":"publish","type":"post","link":"https:\/\/mrslorraine.com\/en\/marketing-terms-class-3-changes\/","title":{"rendered":"The manager, who seemed like a foreign language in marketing terms, changed three things after taking the Microlearning course"},"content":{"rendered":"

\u201cWhat is conversion rate? What is CPC\u2026 I\u2019m sorry, but could you please explain it again from the beginning?\u201d There was a business owner who said this as soon as they sat down for a consultation. They had been running a small workshop for over 10 years; while they took greater pride in the products they made with their own hands, their confidence would plummet whenever the topic of marketing came up. The reason they sought out Mrs. Lauren was simple: \u201cI feel overwhelmed by the terminology alone, so I can\u2019t even begin.\u201d<\/p>\n\n\n\n

\"\uc218\uc5c5<\/figure>\n\n\n\n

We decided not to use any difficult terminology at all in the first class. Instead, we explained everything by rephrasing it using the owner's workshop story. We defined "conversion rate" as "the percentage of people who walk past the store, come in, and actually make a purchase," and "CPC" as "the money paid every time a customer clicks on an ad after seeing it once." After working together for about a month like this, three noticeable changes occurred in the owner.<\/p>\n\n\n\n

3 things that changed after class<\/h2>\n\n\n\n