{"id":519,"date":"2026-10-02T07:05:25","date_gmt":"2026-10-02T07:05:25","guid":{"rendered":"https:\/\/mrslorraine.com\/%ea%b3%a0%ea%b0%9d-%ed%8e%98%eb%a5%b4%ec%86%8c%eb%82%98-%eb%a7%8c%eb%93%a4%ea%b8%b0-%eb%82%b4-%ea%b3%a0%ea%b0%9d%ec%9d%84-%ea%b5%ac%ec%b2%b4%ec%a0%81%ec%9c%bc%eb%a1%9c-%ea%b7%b8%eb%a6%ac%eb%8a%94-4\/"},"modified":"2026-10-02T12:34:38","modified_gmt":"2026-10-02T12:34:38","slug":"customer-persona-4-steps","status":"publish","type":"post","link":"https:\/\/mrslorraine.com\/en\/customer-persona-4-steps\/","title":{"rendered":"Creating a customer persona: 4 steps to drawing a concrete picture of your customers"},"content":{"rendered":"

\u201cOur customers are women in their 20s and 30s.\u201d When talking to small business owners, you often hear them describe their customers this way. While this isn't wrong, it is difficult to plan even a single piece of content with just this level of information. This is because even among women in their 20s, a woman living alone differs completely from one in her third year of employment in terms of lifestyle and purchasing decisions. Today, I will introduce four steps to creating customer personas that help you visualize your customers specifically based on their lifestyle rather than their age group.<\/p>\n\n\n\n

\"\ud398\ub974\uc18c\ub098\ub97c<\/figure>\n\n\n\n

Simply put, a persona is a hypothetical person likely to become a regular customer of your store. If you visualize this individual in detail, you can make decisions based on the question, "How would this person react?" whether writing advertising copy or planning a new product. It is a much more practical tool than vague targeting.<\/p>\n\n\n\n

4 Steps to Drawing a Persona<\/h2>\n\n\n\n
    \n
  1. Viewed by lifestyle patterns rather than age group<\/strong> I envision my day not as a \u201cwoman in her 30s,\u201d but as \u201csomeone who frequently works overtime on weekdays and prefers to rest at home on weekends.\u201d.<\/li>\n
  2. Write down your concerns before purchasing<\/strong> I write down specific concerns in my head before this person buys my product. Things like, "Won't the price be too high?" or "Won't the delivery be late?".<\/li>\n
  3. Tracking where information is obtained<\/strong> Whether it's Instagram, a blog review, or a recommendation from an acquaintance, I will list the channels this person goes through in order to make a purchase decision.<\/li>\n
  4. Write content as if you are speaking to that person<\/strong> \u2014 Try writing the text as if you are speaking to the specific person you drew earlier, rather than an unspecified crowd. The tone becomes much more natural.<\/li>\n<\/ol>\n\n\n\n

    In fact, business owners who have gone through these four steps commonly share similar stories. \u201cCustomers who used to be vague suddenly felt like people right in front of me.\u201d The time spent hesitating when writing a single piece of advertising copy or text for a product detail page decreases noticeably. This is because a standard has been established.<\/p>\n\n\n\n

    Creating a persona is not a one-time task. It is recommended to update it periodically as you accumulate actual customer data or reviews. Write down the four steps introduced today in a notepad and start by vividly visualizing one of your store's regular customers.<\/p>","protected":false},"excerpt":{"rendered":"

    \u201c\uc6b0\ub9ac \uace0\uac1d\uc740 2030 \uc5ec\uc131\uc774\uc5d0\uc694.\u201d \uc18c\uc0c1\uacf5\uc778 \uc0ac\uc7a5\ub2d8\ub4e4\uacfc \uc774\uc57c\uae30\ub97c \ub098\ub204\ub2e4 \ubcf4\uba74 \uace0\uac1d\uc744 \uc774\ub807\uac8c \uc124\uba85\ud558\uc2dc\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ud2c0\ub9b0 \ub9d0\uc740 \uc544\ub2c8\uc9c0\ub9cc, \uc774 \uc815\ub3c4 \uc815\ubcf4\ub85c\ub294 \ucf58\ud150\uce20 \ud558\ub098 \uae30\ud68d\ud558\uae30\ub3c4 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uac19\uc740 20\ub300 \uc5ec\uc131\uc774\ub77c\ub3c4 \uc790\ucde8\uc0dd\uacfc \uc9c1\uc7a5 3\ub144 \ucc28\ub294 \uc0ac\ub294 \ubc29\uc2dd\ub3c4, \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\ub294 \uc774\uc720\ub3c4 \uc644\uc804\ud788 \ub2e4\ub974\uae30 \ub54c\ubb38\uc774\uc5d0\uc694. \uc624\ub298\uc740 \ub098\uc774\ub300\uac00 \uc544\ub2c8\ub77c \uc0dd\ud65c \ubc29\uc2dd\uc73c\ub85c \uace0\uac1d\uc744 \uad6c\uccb4\uc801\uc73c\ub85c \uadf8\ub824\ubcf4\ub294 \uace0\uac1d \ud398\ub974\uc18c\ub098 \ub9cc\ub4e4\uae30, 4\ub2e8\uacc4\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4. \ud398\ub974\uc18c\ub098\ub780 \uc27d\uac8c […]<\/p>\n","protected":false},"author":1,"featured_media":522,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-16"],"_links":{"self":[{"href":"https:\/\/mrslorraine.com\/en\/wp-json\/wp\/v2\/posts\/519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mrslorraine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrslorraine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrslorraine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mrslorraine.com\/en\/wp-json\/wp\/v2\/comments?post=519"}],"version-history":[{"count":2,"href":"https:\/\/mrslorraine.com\/en\/wp-json\/wp\/v2\/posts\/519\/revisions"}],"predecessor-version":[{"id":527,"href":"https:\/\/mrslorraine.com\/en\/wp-json\/wp\/v2\/posts\/519\/revisions\/527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrslorraine.com\/en\/wp-json\/wp\/v2\/media\/522"}],"wp:attachment":[{"href":"https:\/\/mrslorraine.com\/en\/wp-json\/wp\/v2\/media?parent=519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrslorraine.com\/en\/wp-json\/wp\/v2\/categories?post=519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrslorraine.com\/en\/wp-json\/wp\/v2\/tags?post=519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}