When you try to start social media marketing, the first dilemma you encounter is, "What content should I post?" Trying to come up with new ideas every time is bound to burn you out quickly.

Establishing Content Pillars

Instead of planning every post from scratch, try establishing 3 to 4 thematic axes that your brand can cover repeatedly. For example, dividing them into product introductions, reviews, brand stories, and tips/information makes content planning much easier.

Consistency is more important than posting frequency. An account that consistently builds up content, even if it's just two posts a week, produces better results in the long run than one that gets tired of posting five a week and takes a month off.

Multiple pieces of content that consistently maintain a brand-specific tone inspire more trust in consumers than a single perfect piece. Rather than trying to do everything perfectly from the start, I recommend finding your brand's unique tone first.