“I think I set the price too low, but it feels awkward to raise it now.” One of the concerns small business owners most frequently express during marketing consultations is precisely ‘pricing.‘ They have worked hard to create their products and services, yet they always lose confidence when faced with a single number on the price tag. In fact, pricing should not be determined by ‘gut feeling’; it can become much clearer simply by answering a few questions in order. If you set the price incorrectly, two problems…

Ms. Ji-eun, who runs a nail salon in a small commercial building on the outskirts of Seoul, had been keeping her business running for five years thanks to her regular customers. However, one day, when a new customer who had moved in asked, “Your shop doesn’t show up when I search on Naver,” Ms. Ji-eun was speechless. Her shop, relying entirely on a single business card and word of mouth, was practically a place that ‘didn’t exist’ in the world. The website was something she had put off, saying she would make it ‘later, when she saved up some money’…

“Have you ever struggled between saying ”Hello, Customer“ and ”Hello~^^“? There are moments when you feel that yesterday’s announcement was stiff, but today’s Instagram caption is unusually light, leaving you wondering, ”Is this really our brand’s tone?‘ This is a dilemma that every small business owner experiences at least once. Brand voice (Tone & Voice) is not a grandiose design task, but rather the 'impression of tone' that customers feel when they encounter our brand. It is just as important as a logo or color, yet...

The owner of the handmade candle workshop in Jeju Island, who first knocked on the consultation door, didn't even have an Instagram account. “Social media is difficult for me. It feels even more daunting when I think about foreign customers seeing it.” She said that while she was confident in the candles she had crafted with care by her fingertips, she had always taken a step back when it came to sharing their story with the world. When she first sat down with Mrs. Lauren, the concern the owner shared was simple. “I can handle domestic customers, but how about foreigners…?”