Many CEOs struggle with the dilemma of whether to outsource or handle marketing themselves. Outsourcing leaves them with a tight budget, while doing it themselves feels overwhelming, leaving them unsure where to begin. Mrs. Lauren aims to offer a single answer to this question. Before you delegate, try doing it yourself first. This is because you are the one who knows your brand best.
Mrs. Lorraine Marketing Lab is a 4-week practical course designed for solo entrepreneurs working without a PR team. It is not a session where you simply listen to lectures; instead, it is an opportunity to build your own brand and receive feedback on-site. By the end of the course, you will have a brand message, a channel plan, content to be actually posted, and a 90-day operational plan in your hands.
News about the 1st Marketing Lab was first introduced on Startup Daily on October 16. In line with the article, we are releasing the recruitment notice for the 1st cohort earlier than scheduled.
Related Article: Practical Training for Solo Entrepreneurs Dreaming of Global Expansion: Mrs. Lauren 'Marketing Lab' Opens in November (Startup Daily, Oct. 16, 2026)
Why does solo marketing keep stopping?
First, you lack a clear idea of what to say. You consistently upload posts, but often fail to articulate in a single sentence why a customer should choose your store. Without a message, expanding your channels won't yield any results.
Second, you are trying to grab too many channels. You attempt to use Naver, Instagram, YouTube, and KakaoTalk channels all at once, only to stop at all of them. Choosing the two channels that best suit your industry and customers is the starting point of practical work.
Third, I have never learned how to make or check things. I spend half a day on a single carousel set or blog post, and since I have no criteria for reading reactions, I decide on the next post by intuition.
The Marketing Lab directly addresses these three elements within the class, using your own brand. Over the course of four weeks, you will discover that the issue was not willpower, but the sequence.
What do you do for 4 weeks?
The class proceeds in the order of 'Message, Channel, Production, and Operation.' This is because the channel is determined only after the message is decided, and what to create is determined only after the channel is decided. Each session consists of 1 hour of lecture, 1 hour and 30 minutes of practice, and 30 minutes of live feedback.
In Week 1, we define the essence of the brand. We define who our customers are and complete the brand's one-page spread by writing a one-sentence message. In Week 2, we select two channels to launch on, refine our profiles, and create a four-week content calendar. In Week 3, we personally complete a carousel set and a blog post using templates. In Week 4, we learn how to read basic metrics and establish a weekly checklist and a 90-day operational plan.
For CEOs targeting international customers, we provide global assignments. Within the course, you will complete everything from English brand messaging and designing global channels—such as bilingual Korean and English Instagram and Google Business Profiles—to English carousels and short-form scripts with English subtitles. Brands launched in Korea can complete their initial preparations to reach a wider audience within these four weeks.
Even after completion, we will answer your questions via the KakaoTalk channel for 30 days, and hold an online review meeting on the 30th day. This is to verify together whether the plans created in class are actually working.
Why are we only accepting up to 9 people?
We accept up to 9 students per class. This limit is in place to allow us to personally review and provide feedback on every student's work in person during every session. We identify your starting point through a preliminary level assessment (10 questions) that also serves as your application, and then tailor the depth of your assignments accordingly. If the class is full, we prioritize CEOs targeting overseas markets.
"Small elite" is not a promotional slogan, but the teaching method itself.
Session 1 Schedule and Tuition Fee
The introductory one-day special lecture will be held for three hours on Tuesday, November 24, from 10:00 AM to 1:00 PM. This class condenses the content of the first week of the 4-week course; participants will define a one-sentence message for their store, organize their Naver Place to attract local customers, and personally experience the channels to reach global customers before returning home. You can easily follow along with just a smartphone. The tuition fee is 97,900 won, and the Early Bird rate for the 1st session is 75,900 won.
The 4-week practical course (Basic Class) will be held every Wednesday on December 2, 9, 16, and 23 from 10:00 AM to 1:00 PM. The tuition fee is 649,000 KRW, and the Early Bird rate for the 1st session is 539,000 KRW. If you attend the one-day special lecture and register for the 4-week course, the special lecture fee will be deducted. 1:1 coaching (90 minutes, direct review of account and posts) costs 209,000 KRW per session, and 165,000 KRW for students enrolled in the 4-week course. All tuition fees include VAT, and proof of business registration will be issued.
The Early Bird price applies to those who register by Friday, November 13 for both the One-Day Special Lecture and the 4-Week Course. Registration for the 4-Week Course closes on Friday, November 27. The class will be held near Olympic Park Station or Dunchon-dong Station on Line 5; the specific location will be provided separately to those who register. Please use public transportation as there is no parking available. Required items include a smartphone (a laptop is more convenient), login information for your channel, and at least 20 photos of products or the store.
Then, what should be done now?
Applications are accepted via a single application form. It is a 5-minute form that includes basic information and 10 questions for a preliminary level assessment. You can access it from the 'Marketing Lab' menu in the chat room after searching for 'Mrs. Lauren' on KakaoTalk and adding the channel. Once you apply, we will send you the assessment results and payment instructions via the KakaoTalk channel within two business days. If the 4-week course feels too daunting, you are welcome to start with the one-day special lecture first.
Fill out the application for Marketing Lab 1st Cohort
If you are the person who knows your brand best, you are also the person who will run it the longest. Marketing Lab is a 4-week program that provides a system enabling you to accomplish this task on your own every week.
Own your brand's voice, and take it to the world. Mrs. Lorraine Marketing Lab.