Jieun, the owner of a nail salon in a small commercial building on the outskirts of Seoul, had been running her business for five years thanks to her regular customers. However, one day, when a new customer who had moved in asked, “Your shop doesn’t show up when I search on Naver,” Jieun…

The owner of a handmade candle workshop in Jeju Island, who first knocked on the consultation door, didn't even have an Instagram account. “Social media is difficult for me; it feels even more daunting when I think about foreign customers seeing it.” She was confident in the candles she had carefully crafted with her fingertips, but that story…

There was a manager who only accepted orders by phone and text message. As the dessert made with just a fingertip gained popularity, the orders steadily increased, but whenever the conversation turned to ”Why should we create an online store,” the manager would immediately roll his eyes. It was a payment system, a detailed page, and something I had never heard of before…