There are many CEOs whose heads spin at the mere mention of marketing. It is common for them to be confused about whether to create an advertising account, prioritize social media, or even if a website is unnecessary. Mrs. Lauren is where we meet the most of these marketing novices. Therefore, before starting a consultation, we have questions we ask ourselves and promises we intend to keep.

Two things I do first when meeting a CEO who is new to marketing

Our first promise is to explain things in simple terms. If we use technical terms like "performance," "retargeting," and "conversion rate," you lose the opportunity to even ask questions. That is why, even if we have to explain the same content twice, we first break it down using the language you use every day, rather than technical jargon. This is because consultations where you merely nod without understanding ultimately result in no decisions being made.

The second promise is not to bring the right answer. Just because the industry is the same does not mean the same methods will work. Therefore, at the first meeting, rather than proposing a solution, I start by asking the CEO what their day is like and what moments felt most lost. Only when the answers to those questions accumulate does the direction suitable for that store and brand begin to emerge.

There is no perfect plan from the start.

Our third promise is not to try to do everything at once. Beginners in marketing often want to start everything—website, social media, advertising, and global channels—all at once, but this also makes it easy to burn out quickly. We follow a sequence where we first establish a direction through Planning, build essentials through Creation, and then expand through Global Promotion. By breaking down the steps, neither you nor we lose our way along the way.

My fourth promise is to show you the process before the results. It is difficult to build trust during consultations where you are only presented with numbers. Therefore, at every interim review, I first explain what is currently being created and why we are proceeding in that specific order. Once you understand the process, you will be able to judge for yourself what needs to be decided together in the next stage.

Kindness is not a choice, but a standard.

These four points are not grandiose strategies. They are simply guidelines derived from the hope that CEOs unfamiliar with marketing will leave the consultation feeling less lost than they did at the beginning.

This is also the reason why I work under the name Mrs. Lauren. I want to take full responsibility for everything from planning and production to global promotion all in one place, while minimizing the moments when the CEO must make decisions alone throughout the entire process. This is because I have frequently observed cases where having more people in charge actually leads to less explanation.

That is why we prioritize conversation over thick reports, and present concrete steps for the next step over flashy proposals. It is perfectly fine if you do not know marketing. Creating an environment where you can comfortably admit your lack of knowledge is what we do.

If the term "marketing" itself still feels unfamiliar to you, feel free to start a conversation with Mrs. Lauren just as you are. It is okay if you do not come knowing the answers in advance.