Ms. Ji-eun, who runs a nail salon in a small commercial building on the outskirts of Seoul, had been keeping her business running for five years thanks to her regular customers. However, one day, when a new customer who had moved in asked, “Your shop doesn’t show up when I search on Naver,” Ms. Ji-eun was speechless. Her shop, relying entirely on a single business card and word of mouth, was practically a place that ‘didn’t exist’ in the world. The website was something she had put off, saying she would make it ‘later, when she saved up some money’…

The owner of the handmade candle workshop in Jeju Island, who first knocked on the consultation door, didn't even have an Instagram account. “Social media is difficult for me. It feels even more daunting when I think about foreign customers seeing it.” She said that while she was confident in the candles she had crafted with care by her fingertips, she had always taken a step back when it came to sharing their story with the world. When she first sat down with Mrs. Lauren, the concern the owner shared was simple. “I can handle domestic customers, but how about foreigners…?”

There was a business owner who took orders exclusively via phone and text. As word of mouth spread about the desserts made with her own hands, orders steadily increased; however, whenever the topic of "creating an online store" came up, the owner would shake her head immediately. She said she couldn't bring herself to even attempt it, feeling overwhelmed by a sudden deluge of terms she had never heard before, such as payment systems and product detail pages. Even though the phone rang incessantly, the owner did not welcome the calls. Even while making desserts, she would miss the timer to answer the phone, causing the dough...