Before deliberating on which channels and what content to upload, there is something you must clarify first. It is positioning: 'Who does our brand want to be remembered by, and for what values?' If the answer to this question wavers, all subsequent marketing activities are likely to lose their direction. Here are three questions to clarify your positioning: First, who exactly are our brand's customers? You should be able to picture a specific person, rather than vaguely 'everyone'…

Products must be good to sell. However, discovering a good product is a different matter from actually purchasing it. Especially in environments like Olive Young and Coupang, where countless products compete simultaneously, even if you generate traffic through advertising and promotions, conversion stops if consumers cannot find a reason to buy on the product page. Therefore, what we should focus on in this letter is the 'order' of reviews rather than the quantity itself. Review → Traffic → Conversion → Ranking. After generating traffic, reviews…