I received a call from a CEO not long ago. He told me that he had hesitated for a full two days over an English email from an overseas buyer. “Even after running it through a translator, I wasn’t sure if what I was saying was correct, and I worried about making a mistake if I replied.” The moment I heard those words, I reflected once again on why Mrs. Lauren does what she does. The term “global marketing” sounds grand, but in reality, it started like this…

A salon director I met a few days ago shared this: “When you spend the whole day just answering the phone, you find yourself exhausted when you actually get to the customers.” From booking calls and change requests to checking for no-shows—the smaller the shop, the more endless the tasks the owner must handle alone seem. The first thing Mrs. Lauren tackled with this director was not a grandiose marketing strategy, but a simple reservation system. Two months after establishing the system,…

Many CEOs consider the moment they sign the contract to be the 'completion' of marketing. Once the website launches, the online store is set up, and the reservation system starts running, they feel like they have done everything they needed to do. However, for Mrs. Lauren, that moment is not the end, but the real beginning. Through numerous consultations, we have learned that for those who find marketing difficult or unfamiliar, the time spent after we have completed the setup is even more critical. Mrs. Lauren's Three Promises: First, training continues...

Among the business owners contacting Mrs. Lauren for the first time, many actually tell us that they deliberated for days before sending a message. They likely wonder, “Is it okay to ask something like this?” or “What if I reach out only to hear difficult things?” Because we understand better than anyone where that hesitation stems, today we would like to share the three most frequently asked questions during initial consultations and our honest answers. Interestingly, despite the differences in industry and scale, the concerns they face for the first time are…