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Marketing strategy
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How to Set Prices: 4 Steps to Pricing Strategies for Small Business Owners
“I think I set the price too low, but it feels awkward to raise it now.” One of the concerns small business owners most frequently voice during marketing consultations is precisely ‘pricing.’ They worked hard to create their products and services, but faced with just a single number on the price tag…
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Determining Brand Voice (Tone & Voice): 4 Questions for Small Business Owners
“Have you ever struggled between saying ”Hello, Customer“ and ”Hello~^^“? There are moments when the announcement you posted yesterday was stiff, but the Instagram caption you wrote today is unusually lighthearted, leaving you wondering, ”Is this really our brand’s tone?” If you are a small business owner…
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Copywriting that moves customers' hearts: 3 principles for small businesses
Many owners struggle to sell products they’ve created because they feel confident in their quality but their customers don’t seem to respond. Surprisingly, the answer isn’t hidden in photos or prices, but rather in a few lines of “sentences”…
