Simply increasing the number of friends is not enough for a KakaoTalk Channel to be effective. You must take care of four things together: the layout that encourages adding friends, the message content, automated responses to FAQs, and the design of benefits such as coupons or reservations…

A business owner who recently sought consultation at Mrs. Lauren was concerned that, despite running their store, their communication channels with customers were too scattered across many different paths. Phone inquiries, Instagram DMs, blog comments, and even text messages sent through acquaintances—…