There was a manager who only accepted orders by phone and text message. As the dessert made by hand began to spread word of mouth, the orders steadily increased, but whenever the manager even mentioned the idea of creating an online store, he would immediately roll his eyes. He said that the influx of terms like payment system and detailed pages that he had never heard of seemed overwhelming and he couldn’t bring himself to do it.

Even when the phone rang incessantly, the manager didn’t welcome the call. There were many times when he missed the timer while making desserts and had to stir the batter; and even though he had to explain the same menu and price several times a day, there was always a shortage of time for the important tasks. Yet the thought that “an online store is not something a person like me can do” had been holding him back for a long time.

Mislesorlen’s first encounter with the CEO was at a networking event with a friend. The first thing the CEO said that day was, “I really can’t do this kind of thing.” Like many small business owners, this CEO also had the mindset that online stores were only a realm of complex and difficult technology. But after several conversations, it became clear to me that what the CEO really needed was not some fancy feature; it was simply the ability to transfer the work they were already doing online.

As we prepared for the online store together, three major changes came to the manager. These three changes are not just unique to this particular manager; they are also common changes that many managers who hesitate to start an online store experience.

Change 1. The ordering time is gone The first change was time. In the past, I had to answer dozens of calls a day, and that left me with no time to make the desserts. I had to pause while taking the calls, and it was common for the fermentation to go too long or for the oven timer to be missed.

Since launching the online store, orders and payments have been processed automatically, allowing the owner to turn that time back into his core business. “I was initially a bit anxious because the phone didn’t ring, but now I’m glad I can make one more dessert during that time,” he said, and that still remains in my memory.

Change 2. I have organized my menu and prices myself The process of creating the online store naturally provided an opportunity to take a fresh look at the menu and prices. Previously, we had been simply explaining the menu verbally over the phone, and now we were able to write it down in detail on the product page, allowing the owner to get a clear understanding of which products really sold well for the first time.

In the process, they decided to radically eliminate two menu items that had been underperforming, and focus on the signature dishes that were receiving good feedback. “I thought we had to make everything, but when I actually organized it, it became clearer,” was the manager’s assessment.

Change 3. I gained confidence in what I created The third change was not visible, but it was the biggest. After the online store opened, the manager often said, “It’s amazing that a site in my name has been created.” Previously, they sold by partnering with other platforms and paying fees, but now they can meet customers directly with their own brand.

It was just a small screen, but inside it, the know-how and dedication that the owner had accumulated over the years were all condensed. When he said, “I can see the notification ringing every time I get a new order,” I felt a sense of pride and happiness at the same time.

What Mislesorlen does is not about showcasing any fancy technology. It’s about helping online stores or booking systems to make what the owner is already doing more accessible to more people. If you find marketing and online platforms daunting, a single phone call or a single message is enough. We’ll walk you through that first step together with Mislesorlen.