Jieun, the owner of a nail salon in a small commercial building on the outskirts of Seoul, had been running her business for five years thanks to her regular customers. However, one day, when a new customer who had moved in asked, “Your shop doesn’t show up when I search on Naver,” Jieun…

There was a manager who only accepted orders by phone and text message. As the dessert made with just a fingertip gained popularity, the orders steadily increased, but whenever the conversation turned to ”Why should we create an online store,” the manager would immediately roll his eyes. It was a payment system, a detailed page, and something I had never heard of before…