On September 30th, Mrs. Lauren's website address changed. From the long address mrslorraine.dothome.co.kr to the short and solid name mrslorraine.com. It may seem like a trivial matter, but for us, it was a bridge we absolutely had to cross at some point. Today, I would like to honestly share the story of how we crossed that bridge and the three things we learned in the process.

Mrs. Lauren is a brand that wants to stand by those who find marketing difficult and unfamiliar, especially business owners who hesitate to even take the first step toward overseas customers. While providing training, building websites, and setting up reservation systems together, there is one thing we have always emphasized: "It is okay if it is not perfect right away; just have a space under your own name." However, for several years, we ourselves had failed to keep those words.

When we first created the website, cost and speed were our biggest concerns. Dothome's subdomain was fast and affordable, and we decided that simply "getting started" was more important than having a perfect address. That is how we spent several years in a rented room called mrslorraine.dothome.co.kr. It was sufficient for welcoming guests, but it always felt like wearing borrowed clothes, making it difficult to actually step forward under our own name.

The catalyst for change was a single small question. The moment a CEO who came for a consultation asked, "By the way, is this really your company address?", we truly felt the weight of that question. We had to admit the fact that someone teaching marketing was keeping their own brand's "home" in a rented room.

So last September, we made a decision. We decided to move to an address under my name without delaying it any longer. I have summarized the three things we learned in the process.

First, the address of 'my name' is the first sentence of trust. When a customer types a brand name into a search bar, seeing a familiar domain name versus a long subdomain address leaves a completely different impression. Especially for overseas customers or new partners, a single address can serve as a criterion for gauging 'how seriously this company is conducting business.' I have finally come to experience firsthand the very message we always told business owners in our training sessions.

Second, preparation is everything when it comes to migrating. Transferring a domain is not simply a matter of changing the address. You must set up redirects to ensure existing page links remain intact, re-inform search engines of the new address, and transfer every single piece of content, image, and comment accumulated over time without exception. During this process, we realized anew, "Ah, this is exactly the complexity our clients feared." Therefore, since then, we have been much more meticulous with our checklists when assisting with platform migrations.

Third, there are things that only become visible after moving. After changing our address, several customers told us that they now feel more confident in us. The way we appear in search results and the feel of the links when shared have also changed. While massive changes didn't appear in the numbers immediately, we felt that our own attitude toward the brand had changed. It is a mindset of viewing it not as a "temporary space," but as a "home to continue cultivating.".

There is only one reason why we are bringing this up at length. Most business owners who hesitate to engage in marketing, especially overseas marketing, tell themselves most often, "Now is not the time." We were exactly the same. We put it off for years, telling ourselves, "Training comes first, customer service comes first, and the domain comes later." However, we learned this time that those small delays can accumulate and make a brand look "unprepared.".

So, if there are any business owners out there feeling lost and putting off launching their websites, online stores, or reservation systems, we hope this small story of our move will bring you some comfort. There is no such thing as perfect timing. After all, we also delayed moving for several years before finally taking action. However, once we moved, we saw a landscape so different that we never wanted to go back to how things were before.

From this new address, mrslorraine.com, Mrs. Lauren will continue to walk hand in hand, step by step, with business owners unfamiliar with marketing. If your brand is still stuck in a rented room, please feel free to let us know anytime. You don't have to move alone.