Author: Mrs. Lorraine
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When faced with the challenge of expanding overseas, let's overcome it together.
‘The phrase "global expansion" is always appealing, but at the same time, it feels daunting. Language barriers, unfamiliar cultures, and local regulations—domestic marketing alone is overwhelming, and considering the international market often leaves people exhausted before they even begin. Mrs. Lauren is a team that wants to welcome those who hesitate at this point with the utmost comfort. Rather than waiting until perfect preparations are complete before starting, we take the first step together from what we currently have. That is how we approach global marketing.
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To the business owners who had to do everything on their own
From planning and design to operations and customer service—the smaller the brand, the heavier the burden a single CEO must shoulder. Marketing is always pushed to the very bottom of the priority list, and the thought of "I'll do it someday" simply piles up. Many CEOs we have met have been just like that. Those times when they were confident in their products but didn't know how to promote them, leaving them helpless. Mrs. Lauren is a team created to help reduce that time, even if just a little. Design, training, practical work…
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To you who are hesitant because it is your first time marketing
There are those for whom the mere mention of marketing weighs heavily on their shoulders. We have all likely experienced the struggle alone at least once, unsure where to begin, which channels suit our brand, or how to allocate the budget—unable to find a suitable place to ask for help. Mrs. Lauren is a brand that started right at that point. Approaching you first with explanations tailored to your level, rather than using flashy technical jargon. Rather than a grandiose campaign, addressing what is needed right now…
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The common secret of top-ranking brands on Olive Young and Coupang is none other than the strategic sequence of setting up 000 high-quality purchase reviews.
Products must be good to sell. However, discovering a good product is a different matter from actually purchasing it. Especially in environments like Olive Young and Coupang, where countless products compete simultaneously, even if you generate traffic through advertising and promotions, conversion stops if consumers cannot find a reason to buy on the product page. Therefore, what we should focus on in this letter is the 'order' of reviews rather than the quantity itself. Review → Traffic → Conversion → Ranking. After generating traffic, reviews…