Ms. Ji-eun, who runs a nail salon in a small commercial building on the outskirts of Seoul, had been managing her business for five years thanks to her regular customers. However, one day, when a new customer asked, “Your shop doesn’t show up when I search on Naver,” Ms. Ji-eun was at a loss for words. Her shop, relying solely on a single business card and word of mouth, was practically a place that ‘didn’t exist’ in the world.

Building a website was something I had put off, thinking I would do it "later, once I saved up some money." I didn't know complex coding, I wasn't confident in my design skills, and above all, I strongly doubted whether my small shop really needed a website. However, in an era where customers search online before visiting, not having a website was like missing the entire opportunity for a first meeting.

When President Ji-eun first met Mrs. Lauren, the phrase she heard most often was, “It’s not difficult at all; let’s take it slow and work through it together.” It was a process of building the website using the president’s own language instead of technical jargon, and her stories instead of code. In this way, over the course of three months, even a small nail salon came to have 'our own space.'.

Mrs. Lauren, together with CEO Ji-eun, gradually built the following three things.

3 changes made with Mrs. Lauren

1. The landing page responsible for the first impression

The first change was the transition from a "shop with no explanations" to a "shop with a story." We completed a single landing page together that explained why the owner, Ji-eun, started the nail salon, what materials she uses, and what customers ask most frequently. We refined everything from a single photo to a single line of text based on the question, "How would a customer feel when they first see it?" When the owner saw the finished page, she was amazed and asked, "Is this really my shop?".

2. Homepages found in search

The second step was learning that simply creating something is not the end of the story. We seamlessly integrated the local area and service name into the title and body, and reviewed basic SEO settings together to ensure search engines could properly read the shop. Even without a massive advertising budget, three months later, when searching for "nail shop in OO-dong," Owner Ji-eun's shop began appearing on the first page.

3. Homepage leading to inquiries

Finally, the most important thing was to create a website that leads to action, rather than just one that is "pretty." We designed the website so that customers could take the next step without hesitation by naturally placing reservation inquiry buttons throughout the pages and adding a KakaoTalk consultation link. As a result, in the first month after launching the website, CEO Ji-eun received 12 new inquiries through a previously unavailable channel.

Owner Ji-eun now hands new customers a website address instead of a business card. That single remark, “I can have a space like this too,” is the reason Mrs. Lauren continues this work. If marketing feels daunting and overwhelming, start with Mrs. Lauren by asking just the smallest question.