Author: Mrs. Lorraine
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The manager, who seemed like a foreign language in marketing terms, changed three things after taking the Microlearning course
“What is conversion rate? What is CPC… I’m sorry, but could you please explain it again from the beginning?” There was a business owner who said this as soon as she sat down for the consultation. She had been running a small workshop for over 10 years; while she took greater pride in the products she made with her own hands than anyone else, her confidence would plummet whenever the topic of marketing came up. The reason she sought out Mrs. Lauren was also simple: “I can’t even begin to start because the terminology is so overwhelming.” We decided not to use any difficult terms at all in the first class. Instead, the owner’s…
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4 Proper Shampoo Habits — The Basic Techniques for Healthy Scalp Care as Shared by Dr. Jang Yoon-hee
※ This article introduces a client brand of Mrs. Lauren. Although shampooing is a daily activity, the condition of your scalp can vary depending on when and how you wash your hair. Jang Yoon-hee, Director of the K-Beauty scalp care brand Lydia 153 (and President of the Korea Beauty Association), emphasizes proper shampooing habits over fancy products as the starting point for scalp health. Today, we have summarized four shampooing principles within daily habits that Director Jang frequently shares during scalp consultations. Proper shampooing habits,…
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Creating a content calendar for small businesses, 4-step process
“What should I post today?” There are many small business owners who get exhausted from constantly agonizing over content topics. They want to post consistently, but their ideas run dry; it is common to post three items all at once one day only to give up entirely the following week. This is exactly when a content calendar is needed. It doesn't have to be a fancy tool. If you just follow the four steps below, you can easily set the direction for a month's worth of content. Step 1…
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The manager who hesitated over a single English email, with Misersolren has changed three things
I received a call from a CEO not long ago. He told me that he had hesitated for a full two days over an English email from an overseas buyer. “Even after running it through a translator, I wasn’t sure if what I was saying was correct, and I worried about making a mistake if I replied.” The moment I heard those words, I reflected once again on why Mrs. Lauren does what she does. The term “global marketing” sounds grand, but in reality, it started like this…