While we are eager to bring in new customers, it is easy to put bringing back customers who have already visited on the back burner. However, in terms of return on investment, driving repeat purchases from existing customers is far more efficient than acquiring new ones. Today, we introduce three principles of retention marketing that even small business owners can apply immediately. A low repurchase rate is not due to a problem with the product or service, but mostly because there was no "reason to think of it again"...

Among the business owners contacting Mrs. Lauren for the first time, many actually tell us that they deliberated for days before sending a message. They likely wonder, “Is it okay to ask something like this?” or “What if I reach out only to hear difficult things?” Because we understand better than anyone where that hesitation stems, today we would like to share the three most frequently asked questions during initial consultations and our honest answers. Interestingly, despite the differences in industry and scale, the concerns they face for the first time are…

You want to accomplish everything, but your budget is limited. In such situations, what is needed is not more money, but clear priorities. Think by funnel stage. You must first identify the biggest bottleneck for your brand among the stages: the stage where customers first learn about the brand (Awareness), the stage where they show interest and compare (Consideration), and the stage where they actually purchase (Conversion). If awareness is sufficient but conversions are not happening, rather than increasing the advertising budget, start with product detail pages and reviews…

When you start social media marketing, the first dilemma you encounter is, "What content should I post?" Trying to come up with new ideas every time is bound to lead to burnout quickly. Establishing Content Pillars: Instead of planning every post from scratch, try defining 3 to 4 thematic axes that your brand can repeatedly cover. For example, if you divide them into categories such as product introductions, reviews, brand stories, and tips/information, content planning…