The brand strategy, marketing insights, and our stories from Meselson.
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We are Lorrain, We are the Strategy.
Global Top Tier Marketing Alliance, MicroSolutions. MicroSolutions (Mrs. Lorraine) is an All-In-One integrated planning and marketing agency born from a group of top tier global marketers who have accumulated years of expertise in various fields such as design, education, and practical marketing. Each of them brings their own…
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When marketing budgets are not abundant, how to prioritize
We want to do everything, but our budget is limited. What we need is not more budget, but clear priorities. Think in terms of the different stages of the funnel: the initial stage (awareness), when customers first learn about the brand, the stage where they take an interest and compare it…
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SNS content marketing: What should I start with?
When you first start social media marketing, the first question you face is ‘What should I post?” It’s easy to get bored when you keep coming up with new ideas. Building a content pillar: Starting from scratch with every post…
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The first step in global marketing: Localization strategy, A to Z
The most common misconception when entering the international market is the idea that just translating is enough. However, localization is more like redesigning the brand’s message to suit the culture and consumption habits of that market rather than simply translating the language. In localization…
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Online Marketing Channel Selection Guide for Small Business Owners
From blogs and Instagram to search ads and e-commerce platforms—there are countless online marketing channels. The problem is that small business owners do not have sufficient resources to effectively manage all of them simultaneously. The most important thing to check before choosing a channel is…
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Brand Positioning: How to Properly Start Marketing
Before you consider which channels to upload and what content to post, there is something you must clarify first. It is "who we want our brand to be remembered by, and for what values"—positioning. If the answer to this question wavers, everything that follows…
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Beyond marketing, we create platforms together
Even if you do a good job of marketing, your efforts will be wasted if the right tools aren’t available to put it into action. We’ve often seen that even if you create beautiful ads, if the website linking to them is poor or if you don’t have a booking system, you’re missing out on potential customers. That’s why Miscelorne has created a marketing tool…
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Why teach marketing, the educational philosophy of Miscelor Sen
It’s fine to entrust marketing to us, but we have ambitions even higher. The fact that the CEO herself gains the ability to understand and judge the marketing of the brand — that’s why Miscelorone runs marketing training together with us.…
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When faced with the challenge of expanding overseas, let's overcome it together.
‘The phrase “global expansion” is always appealing, but at the same time it’s also daunting. Language barriers, unfamiliar culture, and local regulations — even just domestic marketing alone can be overwhelming, and when you add in the overseas aspect, it often leads to frustration before you even start. MiSelesoren is here to help those who hesitate at this point…
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To the business owners who had to do everything on their own
From planning and design to operations and customer service—the smaller the brand, the heavier the burden falls on a single CEO. Marketing is always pushed to the very bottom of the priority list, and the thought of "I'll do it someday" simply piles up. The… we have met
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Why teach marketing, the educational philosophy of Miscelor Sen
It’s fine to entrust marketing to us, but we have ambitions even higher. The fact that the CEO herself gains the ability to understand and judge the marketing of the brand — that’s why Miscelorone runs marketing training together with us.…
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When faced with the challenge of expanding overseas, let's overcome it together.
‘The phrase “global expansion” is always appealing, but at the same time it’s also daunting. Language barriers, unfamiliar culture, and local regulations — even just domestic marketing alone can be overwhelming, and when you add in the overseas aspect, it often leads to frustration before you even start. MiSelesoren is here to help those who hesitate at this point…
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To the business owners who had to do everything on their own
From planning and design to operations and customer service—the smaller the brand, the heavier the burden falls on a single CEO. Marketing is always pushed to the very bottom of the priority list, and the thought of "I'll do it someday" simply piles up. The… we have met
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To you who are hesitant because it is your first time marketing
There are people who feel a heavy weight on their shoulders just at the mention of marketing. Not knowing where to start, which channels suit our brand, or how to allocate the budget—everyone has likely experienced the struggle alone with nowhere suitable to turn for help.
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Visualizing the Vision of AIO Integrated Marketing, Mrs. Lauren Logo Story
Hello. This is Mrs. Lauren. We are introducing our official logo for the first time through our website. The aspect we deliberated most deeply on in completing this symbol was “how to convey the comprehensive AIO services we provide, ranging from brand strategy to global expansion, through a single intuitive image…”
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We are Lorrain, We are the Strategy.
Global Top Tier Marketing Alliance, MicroSolutions. MicroSolutions (Mrs. Lorraine) is an All-In-One integrated planning and marketing agency born from a group of top tier global marketers who have accumulated years of expertise in various fields such as design, education, and practical marketing. Each of them brings their own…
-
SNS content marketing: What should I start with?
When you first start social media marketing, the first question you face is ‘What should I post?” It’s easy to get bored when you keep coming up with new ideas. Building a content pillar: Starting from scratch with every post…
-
The first step in global marketing: Localization strategy, A to Z
The most common misconception when entering the international market is the idea that just translating is enough. However, localization is more like redesigning the brand’s message to suit the culture and consumption habits of that market rather than simply translating the language. In localization…
-
Online Marketing Channel Selection Guide for Small Business Owners
From blogs and Instagram to search ads and e-commerce platforms—there are countless online marketing channels. The problem is that small business owners do not have sufficient resources to effectively manage all of them simultaneously. The most important thing to check before choosing a channel is…
-
Brand Positioning: How to Properly Start Marketing
Before you consider which channels to upload and what content to post, there is something you must clarify first. It is "who we want our brand to be remembered by, and for what values"—positioning. If the answer to this question wavers, everything that follows…
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The common secret of top-ranking brands on Olive Young and Coupang is none other than the strategic sequence of setting up 000 high-quality purchase reviews.
Products must be good to sell. However, discovering a good product is a different matter from actually purchasing that discovered product. Especially in environments like Olive Young and Coupang, where countless products compete simultaneously, even if traffic is generated through advertising and promotions, consumers purchasing on the product page...
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How to be a light in the workplace instead of a ‘bossy’ — Four pieces of wisdom from missionary Kim Sungwon on Christian workplace life
This article introduces the client brand of Misceles. In meetings, in chat groups, and at company dinners, Christians often face a choice between two paths: either staying aloof from the world and withdrawing, or being swept away by the world’s ways…
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4 Proper Shampoo Habits — The Basic Techniques for Healthy Scalp Care as Shared by Dr. Jang Yoon-hee
*This article introduces the client brand of Miselsole. Although it is a shampoo that is used every day, the condition your scalp feels can vary depending on how you apply it. Ms. Jang Yoon-hee of K-Beauty hair care brand Lydia 153 (President of the Korean Beauty Association) shares her tips for healthy scalp...