The brand strategy, marketing insights, and our stories from Meselson.
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We are Lorrain, We are the Strategy.
Global Top Tier Marketing Alliance, MicroSolutions. MicroSolutions (Mrs. Lorraine) is an All-In-One integrated planning and marketing agency born from a group of top tier global marketers who have accumulated years of expertise in various fields such as design, education, and practical marketing. Each of them brings their own…
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How to Set Prices: 4 Steps to Pricing Strategies for Small Business Owners
“I think I set the price too low, but it feels awkward to raise it now.” One of the concerns small business owners most frequently voice during marketing consultations is precisely ‘pricing.’ They worked hard to create their products and services, but faced with just a single number on the price tag…
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3 Changes Made by a CEO Who Only Handed Out Business Cards Without a Website, Together with Mrs. Lauren
Jieun, the owner of a nail salon in a small commercial building on the outskirts of Seoul, had been running her business for five years thanks to her regular customers. However, one day, when a new customer who had moved in asked, “Your shop doesn’t show up when I search on Naver,” Jieun…
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Determining Brand Voice (Tone & Voice): 4 Questions for Small Business Owners
“Have you ever struggled between saying ”Hello, Customer“ and ”Hello~^^“? There are moments when the announcement you posted yesterday was stiff, but the Instagram caption you wrote today is unusually lighthearted, leaving you wondering, ”Is this really our brand’s tone?” If you are a small business owner…
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The 3 Changes Made by the Owner, Who Was at a Lost Mind Without an Instagram Account, Together with Mrs. Lauren
The owner of a handmade candle workshop in Jeju Island, who first knocked on the consultation door, didn't even have an Instagram account. “Social media is difficult for me; it feels even more daunting when I think about foreign customers seeing it.” She was confident in the candles she had carefully crafted with her fingertips, but that story…
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Copywriting that moves customers' hearts: 3 principles for small businesses
Many owners struggle to sell products they’ve created because they feel confident in their quality but their customers don’t seem to respond. Surprisingly, the answer isn’t hidden in photos or prices, but rather in a few lines of “sentences”…
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The Owner Who Had No Online Store: 3 Changes Made With Mrs.Lorraine
There was a manager who only accepted orders by phone and text message. As the dessert made with just a fingertip gained popularity, the orders steadily increased, but whenever the conversation turned to ”Why should we create an online store,” the manager would immediately roll his eyes. It was a payment system, a detailed page, and something I had never heard of before…
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How to be a light in the workplace instead of a ‘bossy’ — Four pieces of wisdom from missionary Kim Sungwon on Christian workplace life
This article introduces the client brand of Misceles. In meetings, in chat groups, and at company dinners, Christians often face a choice between two paths: either staying aloof from the world and withdrawing, or being swept away by the world’s ways…
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Creating a customer persona: 4 steps to drawing a concrete picture of your customers
“Our customers are women in their 20s.” When talking to small business owners, I often hear them describe their customers this way. It’s not entirely wrong, but with this much information, it’s not easy to even come up with a single piece of content. Even if the same 20-something woman is a student living in an apartment or a working professional…
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The manager, who seemed like a foreign language in marketing terms, changed three things after taking the Microlearning course
“What is conversion rate, what is CPC… I’m sorry, could you please explain it again from the beginning?” The manager said this as soon as we sat down in the consultation room. He had been running a small workshop for over 10 years, and while he had a deep pride in the products he made with his own hands, he only spoke about marketing…
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3 Changes Made by a CEO Who Only Handed Out Business Cards Without a Website, Together with Mrs. Lauren
Jieun, the owner of a nail salon in a small commercial building on the outskirts of Seoul, had been running her business for five years thanks to her regular customers. However, one day, when a new customer who had moved in asked, “Your shop doesn’t show up when I search on Naver,” Jieun…
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The 3 Changes Made by the Owner, Who Was at a Lost Mind Without an Instagram Account, Together with Mrs. Lauren
The owner of a handmade candle workshop in Jeju Island, who first knocked on the consultation door, didn't even have an Instagram account. “Social media is difficult for me; it feels even more daunting when I think about foreign customers seeing it.” She was confident in the candles she had carefully crafted with her fingertips, but that story…
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The Owner Who Had No Online Store: 3 Changes Made With Mrs.Lorraine
There was a manager who only accepted orders by phone and text message. As the dessert made with just a fingertip gained popularity, the orders steadily increased, but whenever the conversation turned to ”Why should we create an online store,” the manager would immediately roll his eyes. It was a payment system, a detailed page, and something I had never heard of before…
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The manager, who seemed like a foreign language in marketing terms, changed three things after taking the Microlearning course
“What is conversion rate, what is CPC… I’m sorry, could you please explain it again from the beginning?” The manager said this as soon as we sat down in the consultation room. He had been running a small workshop for over 10 years, and while he had a deep pride in the products he made with his own hands, he only spoke about marketing…
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The manager who hesitated over a single English email, with Misersolren has changed three things
I recently received a call from a manager. He said that he had hesitated for two whole days over a English email from a foreign buyer. “I can’t tell if what I’m saying is correct even with a translator, and I might have sent a reply by mistake…
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The manager who took calls all day, things that changed with just one booking system
A therapist I met with a few days ago said this: “When I’m on the phone all day, I’m actually exhausted when I’m with my clients.” From booking calls to requests for changes to checking no-shows — the smaller the business, the more alone the owner is…
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The contract is not the end, but the beginning; that is why Miscelorren stays together even after the consultation.
Many representatives think that the moment they sign the contract is the ‘completion” of marketing. When the website opens, the online store is set up, and the reservation system starts working, it feels like everything has been done. But for Miselesoren, that moment is not the end…
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Before the consultation, the three questions that our representatives ask the most are:
Among the representatives who contacted Mislesoren for the first time, there are many who actually spent several days thinking about whether to send a message. Their thoughts are, “Should I ask this?” or “Wouldn’t it be a waste to contact you just to hear difficult things?” The reason for that hesitation…
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Beyond marketing, we create platforms together
Even if you do a good job of marketing, your efforts will be wasted if the right tools aren’t available to put it into action. We’ve often seen that even if you create beautiful ads, if the website linking to them is poor or if you don’t have a booking system, you’re missing out on potential customers. That’s why Miscelorne has created a marketing tool…
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SNS content marketing: What should I start with?
When you first start social media marketing, the first question you face is ‘What should I post?” It’s easy to get bored when you keep coming up with new ideas. Building a content pillar: Starting from scratch with every post…
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The first step in global marketing: Localization strategy, A to Z
The most common misconception when entering the international market is the idea that just translating is enough. However, localization is more like redesigning the brand’s message to suit the culture and consumption habits of that market rather than simply translating the language. In localization…
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Online Marketing Channel Selection Guide for Small Business Owners
From blogs and Instagram to search ads and e-commerce platforms—there are countless online marketing channels. The problem is that small business owners do not have sufficient resources to effectively manage all of them simultaneously. The most important thing to check before choosing a channel is…
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Brand Positioning: How to Properly Start Marketing
Before you consider which channels to upload and what content to post, there is something you must clarify first. It is "who we want our brand to be remembered by, and for what values"—positioning. If the answer to this question wavers, everything that follows…
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The common secret of top-ranking brands on Olive Young and Coupang is none other than the strategic sequence of setting up 000 high-quality purchase reviews.
Products must be good to sell. However, discovering a good product is a different matter from actually purchasing that discovered product. Especially in environments like Olive Young and Coupang, where countless products compete simultaneously, even if traffic is generated through advertising and promotions, consumers purchasing on the product page...
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How to be a light in the workplace instead of a ‘bossy’ — Four pieces of wisdom from missionary Kim Sungwon on Christian workplace life
This article introduces the client brand of Misceles. In meetings, in chat groups, and at company dinners, Christians often face a choice between two paths: either staying aloof from the world and withdrawing, or being swept away by the world’s ways…
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4 Proper Shampoo Habits — The Basic Techniques for Healthy Scalp Care as Shared by Dr. Jang Yoon-hee
*This article introduces the client brand of Miselsole. Although it is a shampoo that is used every day, the condition your scalp feels can vary depending on how you apply it. Ms. Jang Yoon-hee of K-Beauty hair care brand Lydia 153 (President of the Korean Beauty Association) shares her tips for healthy scalp...