The brand strategy, marketing insights, and our stories from Meselson.
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We are Lorrain, We are the Strategy.
Global Top Tier Marketing Alliance, MicroSolutions. MicroSolutions (Mrs. Lorraine) is an All-In-One integrated planning and marketing agency born from a group of top tier global marketers who have accumulated years of expertise in various fields such as design, education, and practical marketing. Each of them brings their own…
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4 Proper Shampoo Habits — The Basic Techniques for Healthy Scalp Care as Shared by Dr. Jang Yoon-hee
*This article introduces the client brand of Miselsole. Although it is a shampoo that is used every day, the condition your scalp feels can vary depending on how you apply it. Ms. Jang Yoon-hee of K-Beauty hair care brand Lydia 153 (President of the Korean Beauty Association) shares her tips for healthy scalp...
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Creating a content calendar for small businesses, 4-step process
“What should I post today?” Many small business owners get tired of constantly brainstorming content ideas. They want to keep posting regularly, but one day they run out of ideas, and the next week they end up putting up three posts in a row and then giving up altogether…
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The manager who hesitated over a single English email, with Misersolren has changed three things
I recently received a call from a manager. He said that he had hesitated for two whole days over a English email from a foreign buyer. “I can’t tell if what I’m saying is correct even with a translator, and I might have sent a reply by mistake…
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Mapping out the customer journey: 4 steps to systematically start marketing
One of the most common mistakes when starting a marketing campaign is to focus solely on a single advertisement in front of the customer without taking into account the entire flow from the moment the customer first becomes aware of our brand and until they decide to return. This flow is called the customer journey (Customer…
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The manager who took calls all day, things that changed with just one booking system
A therapist I met with a few days ago said this: “When I’m on the phone all day, I’m actually exhausted when I’m with my clients.” From booking calls to requests for changes to checking no-shows — the smaller the business, the more alone the owner is…
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The contract is not the end, but the beginning; that is why Miscelorren stays together even after the consultation.
Many representatives think that the moment they sign the contract is the ‘completion” of marketing. When the website opens, the online store is set up, and the reservation system starts working, it feels like everything has been done. But for Miselesoren, that moment is not the end…
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Marketing in Numbers: 4 Key Metrics Small Businesses Must Know
You might have noticed that you started marketing but you’re not sure if it’s working well right now. You’ve been posting daily on social media and running ads, but without a way to gauge whether it’s working or not, it can be overwhelming.…
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Retention marketing that drives repeat purchases: 3 principles
They are keen to bring in new customers, but it is easy to forget about bringing back customers who have already visited the store. However, when it comes to the return on investment in marketing, it is much more effective to attract new customers than to keep existing ones coming back…
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Before the consultation, the three questions that our representatives ask the most are:
Among the representatives who contacted Mislesoren for the first time, there are many who actually spent several days thinking about whether to send a message. Their thoughts are, “Should I ask this?” or “Wouldn’t it be a waste to contact you just to hear difficult things?” The reason for that hesitation…
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Why teach marketing, the educational philosophy of Miscelor Sen
It’s fine to entrust marketing to us, but we have ambitions even higher. The fact that the CEO herself gains the ability to understand and judge the marketing of the brand — that’s why Miscelorone runs marketing training together with us.…
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When faced with the challenge of expanding overseas, let's overcome it together.
‘The phrase “global expansion” is always appealing, but at the same time it’s also daunting. Language barriers, unfamiliar culture, and local regulations — even just domestic marketing alone can be overwhelming, and when you add in the overseas aspect, it often leads to frustration before you even start. MiSelesoren is here to help those who hesitate at this point…
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To the business owners who had to do everything on their own
From planning and design to operations and customer service—the smaller the brand, the heavier the burden falls on a single CEO. Marketing is always pushed to the very bottom of the priority list, and the thought of "I'll do it someday" simply piles up. The… we have met
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To you who are hesitant because it is your first time marketing
There are people who feel a heavy weight on their shoulders just at the mention of marketing. Not knowing where to start, which channels suit our brand, or how to allocate the budget—everyone has likely experienced the struggle alone with nowhere suitable to turn for help.
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Visualizing the Vision of AIO Integrated Marketing, Mrs. Lauren Logo Story
Hello. This is Mrs. Lauren. We are introducing our official logo for the first time through our website. The aspect we deliberated most deeply on in completing this symbol was “how to convey the comprehensive AIO services we provide, ranging from brand strategy to global expansion, through a single intuitive image…”
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We are Lorrain, We are the Strategy.
Global Top Tier Marketing Alliance, MicroSolutions. MicroSolutions (Mrs. Lorraine) is an All-In-One integrated planning and marketing agency born from a group of top tier global marketers who have accumulated years of expertise in various fields such as design, education, and practical marketing. Each of them brings their own…
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How to Set Prices: 4 Steps to Pricing Strategies for Small Business Owners
“I think I set the price too low, but it feels awkward to raise it now.” One of the concerns small business owners most frequently voice during marketing consultations is precisely ‘pricing.’ They worked hard to create their products and services, but faced with just a single number on the price tag…
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Determining Brand Voice (Tone & Voice): 4 Questions for Small Business Owners
“Have you ever struggled between saying ”Hello, Customer“ and ”Hello~^^“? There are moments when the announcement you posted yesterday was stiff, but the Instagram caption you wrote today is unusually lighthearted, leaving you wondering, ”Is this really our brand’s tone?” If you are a small business owner…
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Copywriting that moves customers' hearts: 3 principles for small businesses
Many owners struggle to sell products they’ve created because they feel confident in their quality but their customers don’t seem to respond. Surprisingly, the answer isn’t hidden in photos or prices, but rather in a few lines of “sentences”…
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Creating a customer persona: 4 steps to drawing a concrete picture of your customers
“Our customers are women in their 20s.” When talking to small business owners, I often hear them describe their customers this way. It’s not entirely wrong, but with this much information, it’s not easy to even come up with a single piece of content. Even if the same 20-something woman is a student living in an apartment or a working professional…
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Creating a content calendar for small businesses, 4-step process
“What should I post today?” Many small business owners get tired of constantly brainstorming content ideas. They want to keep posting regularly, but one day they run out of ideas, and the next week they end up putting up three posts in a row and then giving up altogether…
-
Mapping out the customer journey: 4 steps to systematically start marketing
One of the most common mistakes when starting a marketing campaign is to focus solely on a single advertisement in front of the customer without taking into account the entire flow from the moment the customer first becomes aware of our brand and until they decide to return. This flow is called the customer journey (Customer…
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Marketing in Numbers: 4 Key Metrics Small Businesses Must Know
You might have noticed that you started marketing but you’re not sure if it’s working well right now. You’ve been posting daily on social media and running ads, but without a way to gauge whether it’s working or not, it can be overwhelming.…
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Retention marketing that drives repeat purchases: 3 principles
They are keen to bring in new customers, but it is easy to forget about bringing back customers who have already visited the store. However, when it comes to the return on investment in marketing, it is much more effective to attract new customers than to keep existing ones coming back…
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When marketing budgets are not abundant, how to prioritize
We want to do everything, but our budget is limited. What we need is not more budget, but clear priorities. Think in terms of the different stages of the funnel: the initial stage (awareness), when customers first learn about the brand, the stage where they take an interest and compare it…
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How to be a light in the workplace instead of a ‘bossy’ — Four pieces of wisdom from missionary Kim Sungwon on Christian workplace life
This article introduces the client brand of Misceles. In meetings, in chat groups, and at company dinners, Christians often face a choice between two paths: either staying aloof from the world and withdrawing, or being swept away by the world’s ways…
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4 Proper Shampoo Habits — The Basic Techniques for Healthy Scalp Care as Shared by Dr. Jang Yoon-hee
*This article introduces the client brand of Miselsole. Although it is a shampoo that is used every day, the condition your scalp feels can vary depending on how you apply it. Ms. Jang Yoon-hee of K-Beauty hair care brand Lydia 153 (President of the Korean Beauty Association) shares her tips for healthy scalp...